5th September 2024 5 tips for writing better award entries A three-minute video to help you write better B2B award entries.
2nd January 2024 Why business people speak like idiots Why is so much B2B writing stuffed with jargon?
Photo by Etienne Girardet on Unsplash 16th November 2023 Writing blockbuster B2B case studies Customer stories are powerful tools in business-to-business marketing – they create credibility and help prospective clients understand how your offering could help them.
Photo by Jack Hunter on Unsplash 16th November 2023 Three tips to keep your B2B writing brief “The more words I use to describe this,” you might mutter, as you try to explain what makes your strategic software solution different to someone else’s strategic software solution, “the more likely some of them will hit the mark.”